GMC has announced that the much anticipated GMC Canyon midsize truck in the AT4X trim, has joined its Middle East premium line-up for the first time adding more diversity to it than ever before. Smaller and more compact than the beloved Sierra, but undeniably a GMC, the Canyon AT4X is built from the ground up to conquer any terrain.

The GMC Canyon is the most advanced, off-road midsize truck in the GMC lineup and the first midsize truck on the market to offer a suite of segment-first key features including: Baja Mode,for high-speed off-road driving, enhanced Front and Rear Electronic Locking DifferentialsMultimatic DSSV shocks.

Jack Uppal, President and General Manager, General Motors Africa and Middle East: “The arrival of the first-ever GMC Canyon to the region marks a return to the midsize pick-up truck segment in the Middle East. Our engineers and designers did not take any short cuts. The all-new Canyon AT4X is the most advanced off road midsize truck – and it signals our commitment to the continued growth of GMC in the region, with laser-focus on our core GMC customer base and to continue to deliver off-road capable vehicles. Canyon AT4X brings offroad performance elements we first introduced on our flagship Sierra AT4X into a more compact package, catering to a wider audience. The Canyon stands as the “official vehicle of nowhere” and we can’t wait to see it everywhere.”

Now available in showrooms across the Middle East, for additional information around pricing and availability of the Canyon AT4X, please reach out to your local GMC Dealership or visit the nearest GMC showroom.