The way a website performs in search engines (such as Google) and draws in natural visitors is referred to as its SEO performance.
However, tracking SEO outcomes may be done in a lot of helpful methods.
- Natural Source of Traffic
The quantity of visits to your website that occur from natural (i.e., unpaid) search engine results is known as organic traffic.
It’s a useful measure of how highly your sites rank for pertinent keywords, or the words and phrases that people in your target audience use to search the internet. And the quantity of visits you receive, which could eventually result in additional clients.
You can use Google Analytics 4 to gauge your organic traffic. And make your way to "Traffic acquisition" under "Reports" > "Acquisition."
Compare your organic traffic performance to those of the major competitors in your industry to determine how powerful it is. Go to Traffic Analytics, enter the websites of your primary rivals, and select "Analyze."
Using the Traffic Analytics tool’s search bar
Verify that the chosen period corresponds to the one you used in Google Analytics.
Next, find out how much organic traffic your rivals receive by swiping to the "Traffic Channels" column and hovering over "Organic Search."
Compare these figures to the amount of organic traffic you have measured.
Do a thorough competition analysis (which involves identifying the search phrases your competitors target, examining their content, etc.) to determine why they are receiving a notably higher volume of traffic from organic search. Then devise a plan of action to surpass them.
- Rankings for Keywords
The position of your website for a certain term or phrase on a search engine results page (SERP) is known as its keyword ranking.
Additionally, you’re more likely to attract more visitors to your website the higher you rank.
However, the keyword ranks of a website can fluctuate regularly for a variety of causes.
It’s possible that Google modifies its algorithm, that you lose backlinks, or that your rivals update and enhance their content.
Thus, it’s critical to monitor your SEO rankings.
Losing visitors to your website due to a drop in ranking places could be detrimental to your business.
- Visibility in SERPs
The frequency and prominence of your website’s appearance on search engine results pages for pertinent keywords is known as SERP visibility.
It considers the rankings of keywords. In addition, there are SERP features, which are unconventional organic results like information panels, picture packs, featured snippets, and others.
If your domain doesn’t appear in Google’s top 100 results for any of the tracked keywords, it has a visibility score of 0%.
Additionally, if your domain has a 100% visibility score, it appears first on the search engine results page for every keyword you have tracked.
Your chances of getting people to your website are better the higher your visibility percentage is.
Among the finest methods to raise awareness are:
- Modifying your content to make it more optimized for the search engine results page (SERP) elements that are currently displayed
- To aid Google in comprehending and presenting your information more effectively in the SERPs, add structured data, or specific coding, to your pages.
- Increasing the number of backlinks pointing to your pages from other websites
- Impressions
The number of times your website was viewed in search results over a specified duration is known as an impression.
It provides you with an indication of whether your efforts are making you appear in search results, which makes it a crucial measure for monitoring your SEO development.
A rise in the number of organic impressions for your website is sometimes the first indication that SEO is working.
- Rate of Click-Throughs
The percentage of users who click on your website from the SERP is known as the click-through rate, or CTR.
It demonstrates how well searchers are drawn to and interested in your titles and descriptions in SERPs.
It is computed by multiplying the result by 100 after dividing the total number of clicks by the total number of impressions.
For instance, your CTR would be 10% if your website was listed 100 times on a search engine result page and 10 users clicked on it.
Go into Google Search Console to examine your Google CTR.
Next, select "Search results" from the "Performance" menu.
To view the average click-through rate for your website, check the box next to "Average CTR."
The "Average CTR" field is highlighted in the GSC search results report under Performance.
Additionally, you can examine CTR on a page-by-page basis. Navigate to the "Pages" tab by scrolling down to the table below.
The GSC "Pages" table displays page-by-page CTR data.
Rewrite your title tags (HTML that describes your page titles and may show up in search results) using power words (such as "best," "free," "step-by-step," etc.) and/or numbers or brackets to improve your click-through rate (CTR).
Additionally, to avoid having your title tags reduced in search results, make sure they are 55 characters or fewer.
To try to increase your CTR, you can also modify your meta descriptions—a type of HTML that serves as a page description and could show up in search engine results.
Make sure you employ words and phrases that encourage users to click through to your pages, such as "find out," "learn more," and "dive deep."
Additionally, make sure each of your descriptions is succinct and doesn’t exceed 105 characters. Not to be truncated.
- Exchanges
When a user completes a desired activity on your website, such as downloading an ebook, signing up for a trial, purchasing something, or subscribing to a newsletter, it’s known as a conversion.
High conversion rates indicate that your pages are successful in converting visitors into leads or paying clients.
Google Analytics refers to conversions as "key events."
Set up your key events in Google Analytics so you can monitor them.
Go to "Reports" > "Acquisition" > "Traffic acquisition" to view your important events.
The critical event rate for each channel is now visible to you. Include natural search engine results.
The GA4 report’s "Key events" column is highlighted.
To enhance your outcomes, consider the following conversion optimization advice:
Make use of strong and concise calls to action (CTAs).
Make forms and checkout procedures simpler by simply requesting the necessary information.
Make use of pop-ups to draw in visitors before they depart.
- Rate of Bounces
The percentage of visitors to your website that departs without taking any action, like as visiting another page or completing a form, is known as the "bounce rate."
This particular SEO metric demonstrates how interesting and pertinent your material is to users who find it.
Additionally, tracking bounce rate can assist in identifying any shortcomings in your website’s SEO strategy or approach, such as a slow loading time, inadequate mobile optimization, a mismatch between keywords and content, and more.
- Authority of Websites
An SEO statistic called website authority forecasts how highly search engines will rank your website.
It depends on various factors, including the volume and calibre of backlinks to your website from organic search results.
The logarithmic scale from 1 to 100 is used to display the score. Furthermore, a higher score indicates a stronger and more authoritative domain.
Domain Overview, Backlink Analytics, Backlink Audit, and the link-building tool all provide the Authority Score for every given domain.
- References to other websites
Backlinks are external links pointing to your website.
They also serve as one of Google’s most crucial ranking criteria by demonstrating to users how valuable and trustworthy your website is.
This implies:
It’s crucial to track and keep an eye on your backlink profile. And Backlink Analytics makes it simple to accomplish that.
Here are a few well-liked link-building strategies:
Content that links: Producing content that is deserving of links, such as infographics, comprehensive manuals, and unique studies, which draw links from other websites
Email marketing requesting links to your high-quality content from other websites in your niche
Broken construction of links: assisting web administrators in identifying and fixing broken links on their website in exchange for backlinks
Brand references without links: Requesting that brand references on websites that do not have a backlink to your website be changed to a link
- Technical Well-Being
If your web pages are in good technical order, search engines will be able to crawl (discover) them, index them (store them in a database), and rank them for relevant queries.
It also affects how user-friendly and quickly your website loads on mobile devices. And for search engine rankings, these two are essential components.