INFINITI Middle East has wrapped up filming of its exciting new content series, "Undiscovered Arabia." This inventive campaign marked a collaboration with four regional adventurers, each embarking on their own captivating journey to uncover hidden gems in the heart of the Middle East.
The "Undiscovered Arabia" series showcased the adventures of Ishaq Madan from Bahrain, Cheb Moha from the UAE, Jaber Ali from Qatar, and Laura Alho, also known as the Blue Abaya, from Saudi Arabia. Each content creator, using an INFINITI model, delved into the unexplored wonders of their country, bringing to light the beauty and diversity of the region.
Ishaq Madan of Bahrain began the series by exploring the magical Tree of Life, a 400-year-old mesquite tree thriving in the desert. Next, Cheb Moha of the UAE uncovered the thriving merchant scene, bringing a fresh perspective on the rich history of the UAE. Jaber Ali took viewers on a tour of the Qatari desert, visiting Richard Serra’s four gigantic monoliths, showcasing Qatar’s blend of tradition and modernity. Finally, Laura Alho, the Blue Abaya, highlighted the stunning natural beauty and heritage of Saudi Arabia by uncovering hidden gems in Taif during the rose-picking season.
The purpose of the "Undiscovered Arabia" series was to inspire audiences across the Middle East, with each content creator showcasing their country through stunning visuals and compelling narratives that captured the essence of the region. This series aimed to encourage viewers to explore and appreciate the hidden treasures within their own countries.
Following the success of the first edition, "Undiscovered Arabia" is set to return with a brand-new season. This time, a fresh group of explorers will uncover even more of the region’s hidden wonders. Stay tuned for more thrilling adventures and breathtaking discoveries!
All content from the series is showcased on INFINITI’s social media platforms. For more information about the "Undiscovered Arabia" series and to follow the journeys of our regional adventurers, please visit https://www.infiniti-me.com/what-drives-us/news-and-events.html