Part of its Summer season program of events, the state-of-the-art Brand Center from Mercedes-Benz in Dubai Design District is hosting from Monday June 24th "Lanes of Legacy" a specially curated Arabic Calligraphy Art exhibition from Diaa Allam.
In line with its promise and DNA to be a societal hub for local and international talents, the Mercedes-Benz Brand Center is a collaborative platform inviting artists from various sectors to engage in innovative collaborations and foster creativity.
"Our season program at the Mercedes-Benz Brand Center is always carefully curated to promote art through diversity. For our 6th art exhibition since our opening in January, we were looking to promote Arabic art. Working with Diaa came naturally as for many years, Diaa has been a truly inspiring ambassador of the Arabic culture through his art. His exhibition is not only the reflect of his immense talent but also a tribute to the vibrant and colourful Lanes of Legacy that his collection convey to spread the beauty of Arabic calligraphy" said Benoit Turibe, Chief curator and Director of programs for the Mercedes-Benz Brand Center.
Diaa Allam is a UAE-based artist specializing in Arabic calligraphy and live art performance. In 2024, Diaa was officially nominated by UNESCO and Dubai Culture to be a laureate of the prestigious 20th edition of the UNESCO-Sharjah prize celebrating Arab Culture for promoting intercultural dialogue. He creates 3D, flat, and motion calligraphy that spreads messages of values such as excellence, kindness, hard work, generosity, and growth. In his relentless quest to push the boundaries of Arabic calligraphy, Diaa Allam embarked on a creative journey that merges the traditional with the contemporary. Drawing inspiration from the classic Kufic font and infusing it with a modern twist, Allam’s work has continuously evolved into more abstract and expressive forms. In this exhibition, Diaa Allam collaborates with Gargash – Mercedes-Benz to present the entire collection of his modern approach to Arabic calligraphy for the first time. This collaboration masterfully bridges the gap between tradition and modernity, creating a harmonious interplay with the deep-rooted essence of the Mercedes-Benz Brand Center. The result is a vibrant and dynamic exhibition space, where the rich heritage of Arabic calligraphy meets the innovative spirit of contemporary design.
"For me, it is always unique to collaborate with Luxury Brands and especially automotive Brands. I am a car enthusiast as a person and working on this special exhibition at the world’s most unique destination for Mercedes-Benz is a special moment for me. Lanes of Legacy represent years of work and dedication to promote our culture and calligraphy with a modern twist. My aim is to inspire visitors and future generation to always challenge boundaries and create new legacies" said Diaa Allam
Venue: Lanes of Legacy at Mercedes-Benz Brand Center, D3 from 09:00 AM to 21:00 PM every day from June 24th