This Ramadan, Al-Futtaim Toyota and Memac Ogilvy are redefining how we celebrate—by turning traditional greetings into a personal expression of meaning and choice.
We always wish Ramadan Kareem and Ramadan Mubarak—"Kareem" meaning generous, and "Mubarak" meaning blessed. These greetings have become second nature, to the point where we no longer realise that Kareem and Mubarak are also names. In fact, names across the region all carry meaning—direct meaning. So why stop at Kareem and Mubarak?
Why wouldn’t Uncle Saeed, whose name literally means "happy," wish you a Ramadan Saeed? Or your niece Hanan, meaning "compassion," wish you a Ramadan Hanan? After all, everyone experiences Ramadan in their own unique way. For some, it’s a time of pure reflection or personal growth; for others, it could lean more towards connection and community building. Al-Futtaim Toyota reminds us that every Ramadan is welcome, no matter how you celebrate.
And just as every Ramadan is personal, so is the way you choose to celebrate it. That’s why Al-Futtaim Toyota is offering a range of Ramadan benefits tailored to your needs. Whether it’s flexibility, peace of mind, or added value, you have the freedom to select an offer that works for you—because just like your name, your Ramadan should reflect what matters most to you.
To bring this personalised celebration to life and highlight their range of offers, "Yours to Celebrate" was launched as an integrated campaign, filled with engaging content, on-ground activations, and dynamic social experiences. The launch film introduced the concept by reimagining traditional Ramadan greetings with personalisation, setting the stage for an array of Instagram and TikTok content celebrating individual names—their meanings, significance, and connection to Ramadan values.
During Ramadan, we tend to know what to expect from brands: templated messages with vague well-wishes. "Yours to Celebrate" offers a fresh perspective on this special occasion, making Ramadan feel truly personal while seamlessly bringing Toyota’s offers to life with meaning and relevance.