“Big Box Souq” was officially launched online in June 2021, the cutting-edge app is free to download on IOS and android devices, allowing users to shop for fresh produce of fruits and vegetables from their home whilst earning attractive reward points; redeemable against future purchases or by availing services from a growing list of partners.
Big Box Souq is created by Dubai based couple HuzaifaMalubhai and ZainabMalubhai; Huzaifa is a techie with 20 years experience in the corporate back ground of analytics and finance while Zainab is the creative side of the business who is an accomplished photographer and also manages other businesses. Their vision for the brand was to promote healthy and mindful eating, reduction of food wastage and recycling and to create genuine collaborations with home grown businesses that resonate with their vision and towards sustainability and caring for the planet.
HuzaifaMalubhai – Co Founder of Big Box Souqexplains, “After 20 years of corporate life, starting something on your own and seeing it grow the way you want it to grow feels amazing. From when the idea started till we started doing something about it, was 12 months in the making; our concept is exclusively on invitation basis only and revolves around technology and a first of its kind referral initiative that rewards you in unique ways. We have adopted blockchain technology to create a wallet that stores your reward points for easy redemption. Coincidentally my first job in Dubai was in a food related company, I guess with “Big Box Souq” life has come a full circle!”
“I have always used a combination of onsite grocery shopping and online ordering for my family. There were a few things that I’ve always been bothered about or have wanted in a grocery app. I remember feeling frustrated with the wastage of produce sometimes as either we had ordered too much, or were unable to consume that produce at its optimum time. I wanted the freedom to be able to order exactly how much I need, be it a single piece even. Also, I could never tell how many pieces actually comes in a kilo, we just tend to order by kg not knowing how much we are going to get, and thus leading to wastage. As I discussed this with friends and family, I realized that a lot of people were having the same problem, and that’s really how Big Box Souq was conceptualized. We have put in a lot of effort to create an app, which is extremely user friendly, by using the latest technology available. Also, if you never try you will never know. And that’s when we decided it’s now or never” adds ZainabMalubhai – Co Founder of Big Box Souq
Big Box Souq is an Invitation Only ecommerce business which thrives on community and technology; providing customers with a smart shopping experience to order fresh produce of fruits and vegetables. Their focus is to create a shopping experience driven by tech, data, and collaboration with new local, home grown innovative concepts. To learn more about the brand visit: www.bigboxsouq.com